0124_kimk_singleKim Kardashian's going green!

The reality TV star is the new spokeswoman for Midori Melon Liqueur and its new "Stand Out" marketing campaign.

"Much like Midori Melon Liqueur, Kim truly makes a statement -- for her unique, fun, sexy style, and groundbreaking entrepreneurship,” says Eric Ariyoshi, Midori's Brand Manager. “She is not afraid to stand out from the crowd and be herself, similar to how Midori stands out with its unique melon flavor and brilliant green color."

Kim, meanwhile, says she's a fan of the liqueur, “Whether entertaining at home or having a night out, Midori Super Sour cocktails really make a statement. Chic Midori green, the perfect fashion accessory."

As part of the deal, Kim will appear in the company's new advertising and make personal appearances where she'll show off her favorite cocktails and provide style and beauty tips.

The campaign kicks off in April.

blog comments powered by Disqus