Think that Volkswagen commercial featuring a little kid dressed as Darth Vader was cute? Well, the kid's just as adorable with the helmet off!

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Blonde 6-year-old Max Page was the boy behind the mask -- and this morning, he revealed his face on "Today."

Page, who has also appeared on "The Young and the Restless," admits he's never seen "Star Wars" -- and, according to his mom, the response to the commercial has already been "overwhelming."

Check out Max and his mom above!

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