Rihanna crosses over to the dark side in her new fragrance ad for her first perfume, Reb'l Fleur.


The commercial, which starts off with a color palette similar to her "Only Girl In the World" music video, shows Rihanna embracing a darker persona with the tag line "Bad feels so good."

The scent will be packaged in stiletto heel bottles and has a suggested retail price of $49 for 1.7 ounces and $59 for 3.4 ounces of perfume, and $30 for 6.7 ounces of body lotion.

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