Anderson Cooper knows how to get people to tune into his new show.

The now-daytime talk show host kicked off his new series, "Anderson," this week -- and on yesterday's episode, he stripped off his shirt, showed off his body and agreed to get spray tanned, "Jersey Shore" style!

Cooper was seen getting tanned with Snooki, who was surprised about Anderson's physique.

"I had no idea that Mr. Anderson has muscles ... he had like a huge, peanut muscle. It was cool," she exclaimed ... adding, "You look like Ronnie!"

Check out the ridiculous clip above!

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