Kim Kardashian turns 31 today -- but one news anchor in Dallas is refusing to say her name, let alone wish her a Happy Birthday!

The hilarious exchange went down today on "Good Day Dallas," (via Gawker) where anchor Tim Ryan made it clear he doesn't keep up with the Kardashians during a segment where the newscasters guess celebrities' ages.

"I'm on strike, she is not a celebrity," he exclaimed before adding "I'm not even going to say her name  ... she's nothing..what is she?"

Tim's co-anchor Lauren Przybyl was shocked ... and we are too!

Check out the video above.

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