Introducing Edward Duke Rancic!

Giuliana and Bill Rancic cover the new issue of Life & Style with their newborn son, showing off little "Duke" for the first time since they welcomed him via surrogate last month.

"I had always heard that when you have a baby it completes your life ... and it's true," Giuliana tells the magazine. "I love my baby, and I love my new role."

The photos inside the issue were taken this past Sunday, just days after the 7lb 4oz baby was born.

Giuliana explains the baby's name in the mag, saying "Edward is Bill's late dad's name and my dad's name. It was a way to honor them. And Duke means leader."

"G & I feel blessed beyond words…We did it," Bill said at the time of Duke's birth.

According to E!, Bill and Giuliana were there when the baby was born -- Bill cut the umbilical cord and Giuliana was the first to hold him.

See more photos of the little guy in Life & Style, on newsstands now.

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