The Kardashian-Jenner clan could singlehandedly keep Instagram in business with all their revealing photos.

Following Kim Kardashian's ridiculous bikini pics earlier this week, Kendall Jenner has followed suit -- and just shared a shot of her lounging in a bra and underwear from Calvin Klein.

"morning! just going to hang out in #MyCalvins alllll day! ... thank you @calvinklein for my little gifts," she commented about the pic.

The clothing brand recently launched a social media movement that encourages people to post semi-nude selfies in their CK underwear, to be added to the official #mycalvins online gallery. It sounds like they sent the 18-year-old model some free goodies so she'd participate.

Jenner isn't the first star to strip down for the brand.

Last month, Fergie did one better -- and went topless in a sexy Instagram video that showed her rolling around on her bed.

It's definitely a great way to generate some buzz -- especially if they can get even more stars to participate for some sweet swag.

Check out more shots of Jenner in the gallery above!

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