Jessica Simpson looks nothing short of stunning in the just-released ad for new self-titled perfume, pursing those sultry lips while wearing a sheer, feather-covered and bejeweled dress from Oscar de la Renta that really puts her cleavage on display.

She also once again proves that she's got some of the best hair in the business ... just gorgeous, right?

"I am one of those people that, part of who I am is doing a lot of reminiscing," she says to WWD about the new scent. "It’s also definitely looking forward, so it’s kind of combining those two different elements and where I’m at right now [and where I was]."

PHOTO: Check Out Jessica's HOT Legs

"If [the children] reminisce about certain moments of their lives, I want them to one day be able to reminisce about me and be like, that’s what Mom smelled like," she continues.

The fragrance, which reportedly has notes of "citrus, night-blooming jasmine and tonka bean," will be available in August.

How beautiful is this Gilles Bensimon snap? We can't wait to see how she looks on her wedding day next weekend!

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