Carmen Electra is taking her brand to a whole new level!
The "Baywatch" babe has teamed up with sex toy giant Fleshlight to launch her own line of female-centric personal lubricants, Electra by Carmen Electra. Yes, this is a serious partnership.
While we're still blushing about her new venture, we can't stop staring at Carmen's smokin' hot bod in the campaign photos.
In one pic, the 43-year-old star puts her killer curves and some serious cleavage on full display in gray and black lace lingerie.
Another snapshot shows the actress clutching a wall of gold beads as she models her product in a pale pink body-con dress.
"I'm so excited to introduce everyone to my new line of lube," Carmen said of her lube line. "Special PH balance for my ladies, and you know I couldn't forget the boys either. Have fun!"
"We have been wanting to expand our female reach and Carmen is extremely popular among women,” added COO Brian Shubin. "At 43 years old she's incredibly sexy and edgy -- she's a rock star."
Carmen is definitely getting our attention!
