Joe Jonas and Charlotte McKinney Strip Down for Sweaty GUESS Underwear Campaign (Photos)
GUESS
See the Rest of the Campaign

Sorry Nick, but Joe Jonas might have reclaimed the Hottest JoBro crown thanks to these new GUESS images. (Well, we'll say tied for the crown) The DNCE frontman and model Charlotte McKinney sizzle in the brand's new Spring '17 Underwear Campaign, where Jonas shows off the full package in their inaugural men's "Hero" line.

A sweaty Joe appears in various states of undress for the series, stripping off his jeans to pose in nothing but his boxer briefs. McKinney is in full-on bombshell mode for her photos, modeling GUESS' lingerie collection.

Be sure to click through all the images above!

0111_guess_mainLaunch GalleryGUESSSee the Rest of the Campaign

The brand also released the campaign images for their 1981 Anniversary Capsule Collection starring Hailey Baldwin and Stefano Sala.

With GUESS celebrating its 35th anniversary this year, the duo show some skin in limited edition clothing launching this March.

The pieces are said to celebrate "35 sexy years of innovative designs, pride, and success."

See today's new photos in TooFab's Week in Celebrity Pictures:

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