It all started innocently enough, with Monica posting an image of and message to the late singer on Instagram:
Brandy later posted a tribute of her own showing a montage of photos of them together with the message, "thank you for trusting me with the torch!!!"
Lord have mercy on my soul!!! Happy Born Day Whitney. You live on in me... I can feel your Spirit inside of me and all around me. My angel, my friend, my fairy God Mother. I love you forever... thank you for trusting me with the torch!!! I remember every moment with you and I and I will cherish these miraculous moments forever and ever! I love you.... 8/9-2/11 #WhitneyHouston
She followed that up with two additional posts, before sliding into the comments of The Jasmine Brand's post about her tributes.
"Don't project your petty on me... she passed the torch when she passed on my birthday. I have a duty to do what she asked me to do and not anyone else," she wrote. "No one knows what we talked about and no one knows what the note said but she gave it to me and I made her a promise! So you, your faves, and your followers can sit down somewhere and I don't follow oh girl so I don't know what she post, or posted. Whitney loved us both so I don't see the competition or the comparison. But truth is, I was closer to Whitney and that means a lot to me. It's one thing to deal with my Idol passing and it's more excruciating for her to pass on my birthday so I take that as a sign that she wanted me to go out and be my greatest self and make her proud. The note, passing on my day, is the #Torch."
Many assumed "oh girl" was a reference to to Monica, an assumption that carried over onto Twitter as fans dragged Brandy over everything mentioned above.
Keke Palmer was one of the few standing up for Whitney's "Cinderella" co-star:
Brandy slander? The first black cover girl? The first black Barbie doll? The one with the hit shows/albums? Internet has a short memory.— 🚨K E K E 🚨 (@KekePalmer) August 9, 2017
The rest of the Internet, however, was savage:
Say Whitney Houston's name three times fast and Brandy will appear to tell you about how much she thinks Whitney loved her.— Coonfucious (@Blike_Dante) August 9, 2017
Game night with Brandy must be exhausting whenever whips out the Ouija board to chat with Whitney— Ira Madison III (@ira) August 9, 2017
I used to think Ray J was Brandy's corny brother but as time has gone by I think corny just runs in the family.— NOT Jae Crowder (@el_budget) August 9, 2017
Monica: Happy Birthday Whitn--— Ace of Shades (@Beymonce) August 9, 2017
[Monica honors Whitney in IG post]— Bitch, You Tried It. (@thewayoftheid) August 9, 2017
Brandy: I WILL NEVER FORGET THE TIME WHITNEY AND I DID CINDERELLA AND SHE LET ME HOLD HER PURSE ON SET
There's a BIG difference in Monica & Brandy's posts about Whitney today.— You Know My Name (@LookAtDustin) August 9, 2017
Only one of them was actually about Whitney.
brandy really be spending her nights talking to whitney via ouija board— ⛈🕊🌼 (@FOCCl) August 9, 2017
Someone should tell Brandy that Whitney being her fairy god mother was only for the Cinderella movie— LeTroy (@mrLdavis) August 9, 2017
Brandy is in possession of the torch lit by Whitney? pic.twitter.com/vEaKFWdBo1— Lush For Life 💫 (@KingBeyonceStan) August 9, 2017
Someone could tell Brandy Good Morning and She'd be like "You know one Morning Whitney told me I was next in line, that was a good morning"— LeTroy (@mrLdavis) August 9, 2017
Whitney Houston passed a "torch" to Brandy?? pic.twitter.com/zmXSAUQwtS— ThrillaFrmCamilla (@_Ahreeahnah) August 9, 2017
Brandy, seeing everyone wishing Whitney happy birthday. pic.twitter.com/mjK6LWSItf— Montego Bae (@geish_) August 9, 2017
Brandy you need to quit it. pic.twitter.com/NzPWik0eRy— Robin ❤❤❤ (@sherlock2g) August 9, 2017
Monica had and still has a career— 慷慨的女王 👸🏼 (@MilfMuva) August 9, 2017
Brandy has a instagram.... That is all
So I guess "Oh Girl" winning pic.twitter.com/ogV2z79TTx
brandy is just a permanent meme now before it was the car jokes and now it's whitney jokes it kinda sucks— ouija stan karina (@knewbettermp3) August 9, 2017
Can somebody tell Brandy the attention she ordered is here..@4everBrandy— Cornelius Moore (@CMooreHere) August 9, 2017
waiting for #brandy & Monica to drop 'The girl is mine' with them tugging at cardboard whitney until its shredded to pieces lool— Cammy (@cammy_camilla) August 9, 2017
Someone call MetroPCS and get Brandy’s phone turned off.— Sleazy E (@TheNewMethod) August 9, 2017
If only Brandy could just stick to singing instead of this feud she's in with herself. Because Monica is obviously paying it dust.— Kung Fu Kenny (@elle__monique) August 9, 2017
Brandy and Monica beefin? pic.twitter.com/dCUFTZknjQ— Dub (@WMsDiary) August 9, 2017
With everything going on with Orange Hitler this Brandy , Monica drama is giving me a much needed laugh. WELL DONE TWITTER!!— TheProvider (@JusCallmeBeeJay) August 9, 2017
Nobody is discrediting Brandy, but her antics are late af. Like sis, you ain't that special.— Issa Jae. (@imJUSTsayinn__) August 9, 2017
To be fair, I don't think Monica is paying Brandy any mind. She's out snapping pics, cooking greens and cleaning the glock in her purse. https://t.co/qer6MQ0oCR— Michael Arceneaux (@youngsinick) August 9, 2017
the fact that Brandy and Monica are beefing in real life in 2017 is just...— Vann R. Newkirk II (@fivefifths) August 9, 2017
Brandy: "I love my godmama Whitney Houston"— Black Canary (@cookiedrama) August 9, 2017
Bitter ass twitter: "Bitch why you coming around here w/ that I love my family & shit?"
Brandy legit thinks she's Bobby Kristina pic.twitter.com/1hrIHwcBJ4— Mona The Vampire (@titanbaddie) August 9, 2017
Oh no baby... Brandy is beefing with herself and her IG comments, and Monica is logged off probably at home enjoying her children... https://t.co/q5xoEAjFzU— Height Supremacist. (@ImJustCeej) August 9, 2017
These brandy and Monica tweets are taking me out today pic.twitter.com/H1QjekIekC— JP (@JPisLegend) August 9, 2017
Monica Happy Birthday Nip...— #TheResistance (@thedivuh) August 9, 2017