The rapper's new name wasn't exactly new to fans of WWE, who were quick to point to a character who went by the same name in the ring back in the day.
Sean "Diddy" Combs celebrated his birthday by changing his name for the millionth time and Twitter had a field day with it.
Over the weekend, the rapper took to Twitter to share some "very series, serious news." "I been praying on this and I knew it was risky, it could come off as corny to some people," he said in a video shot on the beach. "I decided to change my name again. I'm just not who I am before. I'm something different. So my new name is Love, AKA Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers, but Love or Brother Love, ok? It's my birthday, I feel good, God is the greatest, I give all glory and I thank my momma and daddy."
It didn't take long for the Internet to react with memes and jokes about his latest makeover, with many pointing out the nickname already belonged to a WWE character played by Bruce Prichard in the '80s and '90s.
Prichard himself was one of the first to blast Diddy for stealing his name, with a flood of wrestling fans following suit:
Yo. Find a new gimmick. I invented and perfected Brother Love. I am the original and you are not. Remember North Carolina.— Bruce Prichard (@bruceprichard) November 4, 2017
Diddy, Puff Daddy, Sean, there is only one Brother Love. And HE ain't it.— MVP (@The305MVP) November 4, 2017
Sorry Diddy... Brother Love is already taken! And Dude Love? Yep that one too! pic.twitter.com/6mPNQAKMom— Scott Stanford (@scottstanford1) November 6, 2017
Puffy out here talkin bout don't call him anything but "Brother Love".... pic.twitter.com/Eilc5Igm4a— Cole Wright (@ColeWrightNFL) November 4, 2017
P. Diddy's rebranding as Brother Love displays possibly even less self-awareness than a wrestling antagonist from 25 years ago— Mike McGrath-Bryan (@mike_mcgb) November 6, 2017
Wonder if WWE is gonna sue Diddy? He now wants to be called Brother Love.— Andy (@AndySullivan12) November 6, 2017
Others called him out in general for continuing to confuse his fans by switching up his name:
Before he was Brother Love he was Diddy; before that P. Diddy; before that Puff Daddy; before that Sean Combs & before that, The Quarrymen.— John Fugelsang (@JohnFugelsang) November 6, 2017
Diddy has changed his name again and will now only be known as Love or Brother Love. I was worried it would be something stupid.— Jim Norton (@JimNorton) November 6, 2017
Sean Combs, where I come from, if you change your name a lot you are running from the law. Just sayin', no hatin'. Brother Love— Tom Kidd (@FabulousThomasJ) November 6, 2017
Now is “brother love” related “buddy love”? Or is this a some sort of comic book cross over that no one gets? pic.twitter.com/COaRL5CwHK— Tim McIntyre (@IMTIMMcINTYRE_) November 5, 2017
Brother Love? Guess Diddy felt he wasn't in the press often enough lately.— rrresta (@rrresta) November 5, 2017
I'm not calling P Diddy Brother Love. Hell, I still call him Puffy sometimes lol.— Mari (@mari45678) November 6, 2017
I'm waking up this morning feeling like P Did... Er Brother Love. pic.twitter.com/ycbOeSugZ7— Robots With Rayguns (@robtswthrayguns) November 6, 2017