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The rapper's new name wasn't exactly new to fans of WWE, who were quick to point to a character who went by the same name in the ring back in the day.

Sean "Diddy" Combs celebrated his birthday by changing his name for the millionth time and Twitter had a field day with it.

Over the weekend, the rapper took to Twitter to share some "very series, serious news." "I been praying on this and I knew it was risky, it could come off as corny to some people," he said in a video shot on the beach. "I decided to change my name again. I'm just not who I am before. I'm something different. So my new name is Love, AKA Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers, but Love or Brother Love, ok? It's my birthday, I feel good, God is the greatest, I give all glory and I thank my momma and daddy."

It didn't take long for the Internet to react with memes and jokes about his latest makeover, with many pointing out the nickname already belonged to a WWE character played by Bruce Prichard in the '80s and '90s.

Prichard himself was one of the first to blast Diddy for stealing his name, with a flood of wrestling fans following suit:

Others called him out in general for continuing to confuse his fans by switching up his name:

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