'Big Brother: Celebrity Edition' Cast -- Who They Are and Why They Might Win

"I'm wearing that bitch’s shoes. She's my bitch," says Brandi of Omarosa.

Well, that didn't last long. In this two-hour eviction episode of "Celebrity Big Brother," the all-girls alliance went the way of every other all-girls alliance on the show ... it imploded. Granted, a seven-person alliance established Day One was never going to last, but this alliance crumble toppled the power in the house in epic fashion.

With Keshia Knight Pulliam firmly established as the Head of Household after Recasting Shannon Elizabeth in the last episode, she and Omarosa Manigault set about giving their marching orders for what they wanted to see in the house. At first, the alliance was all in, but then people started talking among themselves and cracks started to form, with Ross Mathews feeling marginalized and Shannon feeling pressured. So let's get into it what went wrong, and what else happened.

We're going to run this season like you'd run a department store. Each product, or celebrity, may have come in with equal value, but pretty quickly you start to see that certain ones aren't working. First, you try discounting them to see if they can turn things around and become solid performers again. But if that doesn't work, it's time to put them on clearance so you can sell them out (the door). With that said, let's take a look at our inventory, ranked from our strongest performer to our weakest.

WINE AISLE

Here you'll find Brandi Glanville, sipping from a glass and sounding off about her housemates, her life, whatever she wants. This week, she wanted to talk about Omarosa, who she saw intimidating the other houseguests into doing her bidding. "She's bulldozed most of the people in here and they're afraid of her already," Brandi said. But then she kicked up her heels to show her feet, adding, "I have her shoes on right now, I'm not gonna lie. I'm wearing that bitch's shoes. She's my bitch!"

She also took aim at her favorite target, James Maslow, during the POV, saying, "James reminds me of Peter Pan the way he skips around." Later she noted, "I think his ego is too big for this little house. I can't live with him and he needs to leave." But would she get her wish, with him on the block for tonight's eviction and the house in turmoil?

REGULAR PRICE

Ross Mathews ("Chelsea Lately") is playing a masterful social game, even while he was being sidelined by his alliance. He didn't respond emotionally so much as he went strategic. He had one-on-one conversations with key members he felt closer to in order to shine a light on Omarosa and Keshia working hard for their own benefit, and he wasn't wrong. The two had solidified a Final Two deal.

Shannon Elizabeth ("American Pie") almost dropped a lot more this week as she moved against her alliance, but then she did the near impossible. She flipped the whole house back to her side, save for the two women she felt were working against her. On top of that, she proved an absolute beast in a spelling competition by more than doubling the length of her nearest competitor's word. "Responsibilities?" How did she have time to find all those letters? The only dangerous thing she is doing is showing how amazing and strong she is right off the bat. It's tough to play with a target that large on you at all times, but she's also very sweet and beloved.

Marissa Jaret Winokur ("Hairspray") remains tight with Shannon, and she's every bit as integral in the decision making that controlled the house this week. But, and this could catapult her even higher in the days to come, she's doing so completely under the radar. Shannon is a shining beacon for target practice, which could see Marissa outlast her and then surge toward finale night.

Brandi Glanville ("The Real Housewives of Beverly Hills") and Ariadna Guttierez (almost Miss Universe) made the right move in flipping to the other side of the house. But, did someone cut Brandi off or something? Producers, you need to realize that this girl's mouth is at least half of the reason people are tuning in. As for Ariadna, Ross summed it up best during the POV competition when she couldn't find all the letters to spell "warning." He said, "'Waing'? All she had to do was take off the 'A' and hit the button ... Ari is so sweet and pretty."

DISCOUNT PRICE

James Maslow ("Big Time Rush") was humiliated into acting like a big baby, and the punishment might have done him some good, even if he did get shut down by Ariadna pretty hard. His final plea to his housemates at eviction seemed heartfelt and genuine. He's not stupid. He knows he's going to need some allies among the women to move forward in the game, and after what they just did, so are the women who flipped to save him. What's good for James is definitely bad for the BGM (see below).

Metta World Peace (NBA) and Mark McGrath (Sugar Ray) don't really seem to be sure what's going on most of the time, but with the dissolution of the all-girls alliance, they find themselves in a better position. They're still not in a great spot, as it was a group of five that flipped the house and they don't seem to be aligned with anyone, so they're just here until someone decides to get rid of them. They need to start playing the game!

CLEARANCE PRICE

Keshia Knight Pulliam ("The Cosby Show") and Omarosa Manigault ("The Apprentice") may have played a little too hard a little too soon when they tried to pressure Shannon into using the POV the way they wanted. Then, they openly marginalized Ross by talking about "may the best woman win" with him sitting right there and in their alliance. There's such a thing as the long game, and these two got so excited about their BGM ("Black Girl Magic") Final Two alliance, they thought they could just steamroll everyone into compliance until they were the last two standing. With the house flipped, they find themselves suddenly on the bottom. How they respond to this will be everything, as the next eviction is coming Monday, so there's no time to get it wrong.

SOLD OUT

Chuck Liddell (UFC) was the ultimate victim of circumstance, as he was never anyone's target even when he was put on the block. He did draw the wrong kind of attention when he went for the gift bag, but he could have recovered from that. Unfortunately, when Shannon grew wary of Omarosa and Keshia, he became collateral damage as they decided to maneuver against their former allies by keeping their target, James, in the house and beholden to them.

OVERHEARD IN THE CHECK OUT LANE

  • "Could we make history and be an all BGM finale?" Omarosa to Keshia [the short answer? probably not --ed.]
  • "Kylie Jenner's newborn daughter named Selfie Star." Julie (playing a game where they had to guess if headlines are real) "You know what? I'd believe it." James
  • "Let's go nerds! Let's go nerds!" Metta (during the spelling POV) "Who are the nerds?" Brandi "They all are; they're spelling." Metta
  • "She won't be here long, though. And it's a shame 'cause she should win the whole thing." Ross (worried about Shannon)
  • "How do we use the bathroom?" Ariadna (after she was baby-fied with James) "You just go whenever you feel like it. It's one of the perks." James
  • "Can babies have a showmance?" James "No." Ariadna [Damn! --ed.]
  • "If I say something, I'm wrong. If I win too much, I'm wrong. And I can't win, like I can't get it right." Shannon (struggling with her POV decision)

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