It seems that wherever Taylor Swift goes, backlash follows.
So familiar, in fact, people were citing three different videos they noticed similarities to, including two Britney Spears music videos and a Spike Jonze-directed commercial.
Since the latter is, in our eyes, the most undeniably similar, we'll start there.
Spike Jonze's Kenzo World Perfume Ad
As many people were quick to point out, Swift's video is strikingly similar to a 2016 commercial that Spike Jonze ("Her") directed for a Kenzo World perfume ad, featuring "The Leftovers" actress Margaret Qualley. In both videos, both girls are in formal attire at formal events before they break out into sporadic dance that no one around them can see. They also both make very similar "funny" faces throughout the videos.
taylor swift's "delicate" video is a poor man's version of spike jonze's ad for Kenzo, this bop deserved more pic.twitter.com/39Ub99bKqc— christina.jpg (@wtfcylon) March 12, 2018
taylor's "delicate" video is the drunk sorority knockoff of the kenzo ad w margaret quailey— kenny wassus (@kgw) March 12, 2018
✔ lonely/contemplative look off-cam— kenny wassus (@kgw) March 12, 2018
✔ silly wink faces pic.twitter.com/dS2rR3qGop
✔ angry gorilla dance— kenny wassus (@kgw) March 12, 2018
✔ gesturing wildly at man's head not paying attn to u pic.twitter.com/e1AWp7WhtB
✔ profile tracking shot of militant walk— kenny wassus (@kgw) March 12, 2018
✔ ballet leap (one v good, the other ... not as good — granted margaret qualley is a mutant dance goddess, so taylor was doomed there) pic.twitter.com/fLm2BM1M9b
✔ dolly shot out ending w lukewarm smile pic.twitter.com/C7rk2ysFoE— kenny wassus (@kgw) March 12, 2018
✔ dolly shot in ending w lukewarm smile pic.twitter.com/3sT9rpUPL6— kenny wassus (@kgw) March 12, 2018
also a v imp addendum to this otherwise inconsequential thread: margaret does her entire dance in HEELS, while tay is barefoot— kenny wassus (@kgw) March 12, 2018
Britney Spears' 'Lucky'
Other critics noticed that Swift's "Delicate" also strongly resembles two of Britney Spears' music videos. The first one -- "Lucky" -- shows Britney visibly unhappy about life in the limelight, dreaming about normalcy/invisibility, which is exactly what Swift gets in her new video.
But just because some fans saw similarities, doesn't mean they're complaining.
We all know I love her, but Taylor Swift’s video seemed more like Britney Spears’ “Lucky” to me. I love #Delicate but that video is not what the song meant to me at all 🤷🏻♀️— Angie (@_angiepants5) March 12, 2018
Taylor Swift's Delicate MV is Britney Spears' Lucky 2.0. And I like it.— Supergirl (@sheshamaystreet) March 12, 2018
Couple things on this @taylorswift13 video for #Delicate...— Radio Jess 🎙 (@MissRadioJess) March 12, 2018
1. NEVER go barefoot on a subway/platform/street in NYC 😷
2. Doesn't this make you think of @britneyspears' #Lucky?
3. TAYLOR CAN DO THE SPLITS?!https://t.co/2RDPU2B2uR
Why does this reminds me of Britney Spears’ “Lucky”?— Claudio Coletta (@ClarkColet) March 12, 2018
Taylor Swift - Delicate https://t.co/tayvXHFyul
Britney Spears' 'Overprotected (Darkchild Remix)'
The second suspected Spears ripoff -- "Overprotected (Darkchild Remix)" -- shows the pop star dancing in a hotel lobby, which looks almost identical to the one in Swift's video. Brit's video also ends with her dancing in the rain on an abandoned street -- just like TayTay's.
@taylorswift13 proves again that she dances about as well as she sings, ripping off both Brittney’s “Overprotected” and Spike Jones’ “Kenzo” ad in her latest video, “Delicate”.— HLG (@ArmyBlue70) March 12, 2018
Taylor Swift keeps ripping off every music video done by Britney Spears, like wtf.— jean 🅥 (@Ahmedxjean) March 12, 2018
Just noticed something Taylor Swift Delicate VS Britney Spears Overprotected pic.twitter.com/abZuMjrBip— Enda Dollar ℹ️ (@endadollar) March 12, 2018
taylor swift stealing ideas from britney spears' music videos pic.twitter.com/Fgsh2eUsTO— wyd (@sidetobritney) March 12, 2018