Kylie Jenner Soars Past Kim Kardashian, Selena Gomez and Beyonce on Instagram Rich List

Hopper HQ -- a London-based software company that automatically plans and schedules Instagram posts -- just announced this year's 75 richest people on the social media platform, and Kylie was named top dog, beating out sister Kim Kardashian.

The reality star and makeup mogul can charge -- get this -- $1 million per post for companies that want her to hawk their product. Key factors in determining what influencers' Instagram feeds are worth include follower count, average engagement and posting frequency.

Kylie dethroned last year's reigning queen, Selena Gomez, whose current cost per post according to Hopper is $800,000. In third place is soccer star Cristiano Ronaldo, whose cost per post is $750,000. He's the only athlete in the top five -- and also the only non-American.

Kim fell in fourth place with a $720,000 fee. Last year, Kylie held the No. 4 spot and Kim held the No. 2 spot. My, have things have changed. And in fifth place this year is the only person in the top five who follows zero people on the social media platform -- Beyonce -- whose cost per post is $700,000.

Following closely behind Beyonce are Dwayne "The Rock" Johnson, Justin Bieber, Neymar da Silva Santos Junior, Lionel Messi, Kendall Jenner, Khloe Kardashian and David Beckham, in that order.

Fun fact: Kourtney Kardashian didn't even make the list!

See where your favorite celebrities rank here.