Why Meghan McCain's Not Here for Gillette's New Ad Condemning Toxic Masculinity

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The new spot, which calls for men to set a better example for the next generation, has already ignited a firestorm online.

Meghan McCain found herself on the outs with her cohosts this morning on "The View," where she was the only one who was not a fan of Gillette's new commercial.

The spot -- which dropped online this morning and asks men to re-examine the brand's "the best a man can get" tagline -- takes aim at toxic masculinity in light of the #MeToo movement. "We believe in the best in men," the commercial states, while showing men taking a stand against harassment and bullying. "To say the right thing, to act the right way. Some already are, in ways big and small. But some is not enough, because the boys watching today will be the men of tomorrow."

Watch the ad in full below:

After her cohosts all defended the spot from men online who have accused it of demonizing all masculinity, McCain presented her own reasons for hating on it.

"Are you guys ready for this? I don't love the ad," she explained. "Number One, I don't like virtue signaling from corporations as a general rule."

"Number two, I think this conversation about toxic masculinity, I grew up in a military family, all the men in my family are in the military, we all shoot guns and I think there's this backlash against being traditionally masculine as well," she continued. "I just want men to obviously not sexually harass anyone, not make any woman feel offended, not do anything illegal, all those things they're doing in that ad is great."

"I also think if you want to be a UFC fighter, that's fine too," she continued, before commending "Waffle House Hero" James Shaw Jr. for being masculine when he stood up to a shooter.

"That's not toxic masculinity," Whoopi Goldberg interjected.

"I can hear people booing and it's so ridiculous," McCain said. "I've heard it, I just heard it." Hilariously diffusing the situation was Goldberg, who added, "That was a fart."

"What you're talking about is a hero, of course that's not toxic," added Joy Behar.

"I think based on what I saw, what they're basically saying is don't be a jerk," Goldberg continued, before McCain asked, "Do I need a shaving company to tell me that?"

Goldberg ended the convo by saying she's happy to hear that messaging from "as many places as we can get em."