The hottest woman alive (at least according to Maxim) turns 27 today!

Check out these shots of the birthday girl Bar Refaeli in a batch of colorful and sexy photos for Agua Bendita's 2012 campaign.

Featuring fun patterns and incredibly flirty designs, the Colombian bikini line have already been featured in the Sports Illustrated Swimsuit Issue ... and it's not hard to see why.

According to the company's website, the concept behind the line is that "all women are 'benditas' (blessed), beautiful, eye-catching, and famous."

Bar posted this Instagram photo of herself with a birthday cake, thanking all her fans.


Where does all that birthday cake go on her flawless figure? Ex-boyfriend Leonardo DiCaprio must be kicking himself!

Check out the birthday girl's sexy swimsuit shoot in the gallery above!