You might recognize the sexy shaved head singer's partner as Sports Illustrated swimsuit model Hannah Davis. The campaign was shot on an estate in New York, and featured an actual live buffalo named Cody!
"It was crazy getting to ride a live Buffalo on set today," Max said of the experience. "I'd definitely consider Cody, who stars alongside Hannah and me in the campaign, a new friend … he was pretty special."
"I feel great in my Buffalo Jeans. I think I am going to wear them in every performance from now on for the rest of my singing days," he added. "I might even wear these to bed."
Well considering he's shared his bed with Lilo in the past, don't be surprised if you see her in a pair, as she's known for "borrowing" things.
Click on the "Launch Gallery" link below to see more of Max, Hannah and Cody!