The 21-year-old teamed up with the brand to create the 28-piece fashion collection, which features a rock rebel-theme of clothing, accessories and footwear.
"My new collection is so playful and packed with prints," the brunette beauty said in a statement. "It's all about switching it up and finding your individual style. You can mix and match styles and looks to really have fun with the pieces and create a rock rebel look all of your own."
In the campaign pics, Selena is modeling her favorite pieces from the line, as she lounges around the studio surrounded by colorful photos that inspired her designs.
We love to see the former Disney star looking happy and healthy after her brief stint in rehab earlier this year.