The message was also re-tweeted from the POTUS Twitter account.
"To reiterate what we've already shared when asked, we made this decision based on performance. Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn't make good business sense for us to continue with the line for now," a spokesperson for Nordstrom told TooFab following the president's latest tweet. "We've had a great relationship with the Ivanka Trump team. We've had open conversations with them over the past year to share what we've seen and Ivanka was personally informed of our decision in early January."
The company also released a similar statement last week, after its decision to drop the brand became public knowledge.
"We've got thousands of brands – more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10% and refresh our assortment with about the same amount. In this case, based on the brand's performance we've decided not to buy it for this season," a spokesperson told TooFab at the time. "Over the past year, the brand's performance has declined and have reached a point where our buying teams have decided not to move forward with buying additional product for now."
Though Nordstrom attributed its move all to numbers, critics questioned the reasoning behind their decision. The reaction has been split with some praising the store for dropping Ivanka and others criticizing them for what they saw as a political move.
It seems Donald Trump's tweets did effect Nordstrom, though. The latest stock numbers show that shares are up 5% since POTUS' tweets.