Ivanka Trump brand clothing is now being sold under a different label at Stein Mart department stores, according to reports that broke Monday.
Business of Fashion claim that Ivanka label clothes are being sold with Adrienne Vittadini Studio G-III tags. G-III apparel is the licensing partner which oversees the manufacturing and distribution of Ivanka Trump merchandise.
In an image from BOF, two identical dresses are shown with two different labels. One still has the classic "Ivanka Trump" label, while the other dons "Vittadini Studio."
G-III admits that they sold the items to Stein Mart without informing Ivanka Trump Brand and is willing to take full responsibility for the decision.
“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization,” a representative for G-III said in a statement. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”
Stein Mart chief executive D. Hunt Hawkings said that though there have been complaints about Ivanka's items being sold in stores, selling the relabeled items is a decision they made based on inventory.
"We've had both labels for a while. We may see more Adrienne Vittadini in the short term. I've had an equal number of customers say that they don't want and do want the Ivanka Trump merchandise in the store. If we get it, we get." Hawkings said.
The move comes months after a number of big name retailers dropped the Ivanka Trump label citing sales numbers as the reason. Many speculated that sales were low due to the #grabyourwallet protest against Ivanka's father, President Donald Trump. The protest encourages shoppers to not spend on Ivanka merchandise.
Though her label suffered, reports of skyrocketing sales surfaces in early March, saying Ivanka Trump products soared 207 percent in February. Those numbers were quickly questioned by insiders at Amazon who ensured that "numbers seems a little ridiculous."