"Game of Thrones" aired one of the most anticipated episodes of the entire series on Sunday, but it wasn't chatter about Jon Snow and Daenerys Targaryen that dominated Twitter, it was a hashtag protesting HBO's "Confederate."
The next show from "GoT" creators' David Benioff and D.B. Weiss was met with more backlash in the form of #NoConfederate, which was trending on the social media platform after activist April Reign -- who launched the #OscarsSoWhite trend prior to the 2015 Academy Awards -- encouraged her followers to use the hashtag opposing the upcoming futuristic slavery drama in any and all tweets while "GoT" was on the air.
After the hashtag became one of Sunday night's top Twitter trends, HBO addressed people's concerns, again.
"We have great respect for the dialogue and concern being expressed around 'Confederate,'" the channel said in a statement. "We have faith that Nichelle, Dan, David and Malcolm will approach the subject with care and sensitivity. The project is currently in its infancy so we hope that people will reserve judgment until there is something to see."
According to the premium cable network, the new series "chronicles the events leading to the Third American Civil War" in "a nation in which slavery remains legal and has evolved into a modern institution."
The "GoT" team are working with Malcom and Nichelle Tramble Spellman, two African-American writers who told Vulture that the real judgement of the show should come the day that people actually see it.
"This is not a world in which the entire country is enslaved. Slavery is in one half of the country. And the North is the North," Malcolm said. "The imagery should be no whips and no plantations."
"I do understand their concern. I wish their concern had been reserved to the night of the premiere, on HBO, on a Sunday night, when they watched and then they made a decision after they watched an hour of television as to whether or not we succeeded in what we set out to do," Nichelle said. "The concern is real. But I think that the four of us are very thoughtful, very serious, and not flip about what we are getting into in any way. What I’ve done in the past, what Malcolm has done in the past, what the D.B.s have done in the past, proves that."
Benioff and Weiss also commented on the backlash from the announcement from the show, telling Vulture, "It’s just a little premature, you know, we might f-ck it up. But we haven’t yet."
#NoConfederate because the terror of white supremacy is a reality for POC. This shouldn't even have to be a hashtag in 2017.— Jay Coles (@mrjaycoles) July 31, 2017
#NoConfederate 'cause this hashtag already has brought a swarm of white supremacists to my mentions, these people don't need encouragement.— watch killjoys 🚀 (@colectivovacio) July 31, 2017