Whether you love her or hate her, Taylor Swift is breaking records with her new track, "Look What You Made Me Do."
Since its worldwide premiere during Sunday nights' MTV VMAs, Swift's "Look What You Made Me Do" music video has broken the record for most-viewed music video in a 24-hour period for 2017.
The video earned 43.2 million views in its first 24 hours and reached its peak at over 3 million views per hour. Just to put that into perspective, that's 30,000 views per minute. The previous record holder was Psy's "Gentleman," which racked up 36 million views in its first full day of release.
Swift's "LWYMMD" has also surpassed this year's biggest musical debut -- Justin Bieber's remix of "Despacito" which snapped up 22 million views in 24 hours, as well previous top debut Adele's "Hello," which received 27 million in the same time frame.
Last Friday, Swift released the song with an accompanying lyric video.
As for streaming, Spotify reports that "LWYMMD" has been streamed 23 million times already, and download sales have totaled 245,900 combined in the three days that the song has been out.
The song sits at the top of Spotify, Global Top 50, Amazon, and Apple Music lists' as well.
The Joseph Kahn-directed visual for "LWYMMD" dropped during the first half hour of the VMAs, where the singer took aim at her own reputation and feuds with both Kim Kardashian and Kanye West.
The video kicks off with a shot of a tombstone reading "HERE LIES TAYLOR SWIFT'S REPUTATION," as a zombie Swift lingers nearby. From there, we see Swift sipping on tea, rocking some crazy choreography and showing serious skin in a number of outfits very out of character for the pop star.
At one point, she's flanked by dancers wearing "I Heart TS" t-shirts, like the one ex-boyfriend Tom Hiddleston wore during their very public courtship. She also makes fun of her own surprise face and distancing herself from the Kimye feud by saying, "I would very much like to be excluded from this narrative."