"With Reba's southern roots and entrepreneurial spirit, she truly embodies the values of the Colonel and the crowd-pleasing flavor of our Smoky Mountain BBQ," said the brand's Chief Marketing Officer Andrea Zahumensky. "The pairing of a universally loved music legend like Reba with a universally appealing flavor like Smoky Mountain BBQ makes what I like to call 'Smoky Mountain Magic.'"
Nothing to see here, folks. Nope, nothin' at all. Just the same old Colonel with a new flavor of fried chicken. pic.twitter.com/ju2omd07OC