Since the latter is, in our eyes, the most undeniably similar, we'll start there.
Spike Jonze's Kenzo World Perfume Ad
As many people were quick to point out, Swift's video is strikingly similar to a 2016 commercial that Spike Jonze ("Her") directed for a Kenzo World perfume ad, featuring "The Leftovers" actress Margaret Qualley. In both videos, both girls are in formal attire at formal events before they break out into sporadic dance that no one around them can see. They also both make very similar "funny" faces throughout the videos.
✔ profile tracking shot of militant walk ✔ ballet leap (one v good, the other ... not as good — granted margaret qualley is a mutant dance goddess, so taylor was doomed there) pic.twitter.com/fLm2BM1M9b
Other critics noticed that Swift's "Delicate" also strongly resembles two of Britney Spears' music videos. The first one -- "Lucky" -- shows Britney visibly unhappy about life in the limelight, dreaming about normalcy/invisibility, which is exactly what Swift gets in her new video.
But just because some fans saw similarities, doesn't mean they're complaining.
We all know I love her, but Taylor Swift's video seemed more like Britney Spears' “Lucky” to me. I love #Delicate but that video is not what the song meant to me at all 🤷🏻♀️
The second suspected Spears ripoff -- "Overprotected (Darkchild Remix)" -- shows the pop star dancing in a hotel lobby, which looks almost identical to the one in Swift's video. Brit's video also ends with her dancing in the rain on an abandoned street -- just like TayTay's.
@taylorswift13 proves again that she dances about as well as she sings, ripping off both Brittney's “Overprotected” and Spike Jones' “Kenzo” ad in her latest video, “Delicate”.