Thanks to the massive success of her cosmetics lines, the 20-year-old reality star came in at #27 on the magazine's "America's RichestSelf-Made Women" list, outranking sister Kim Kardashian-West (54), Beyonce (53), Madonna (36) and Taylor Swift (60.).
The mag values her Kylie Cosmetics makeup company -- of which she owns 100% of -- at nearly $800 million. In addition to endorsements and her TV work, Forbes has her "conservatively worth $900 million."
Of course, it all started with her now-infamous "Kylie Lip Kits," which she reportedly trademarked when she was just 17. While she became an Instagram sensation for over-lining her lips, opportunity really struck when she admitted to getting lip fillers in 2015.
"I said, 'I'm ready to put up my own money. I don't want to do it with anyone else,'" Jenner told Forbes, saying she used nearly a quarter million dollars of her own money from modeling to make the first 15,000 lip kits. Mama Kris Jenner stepped in from there, securing their own e-commerce platform to relaunch Kylie Lip Kits as Kylie Cosmetics on Shopify, where it just exploded.
"No other influencer has ever gotten to the volume or had the rabid fans and consistency that Kylie has had for the last two and a half years," Shopify Plus' Loren Padelford explained.
"Maybe one day [I'll] pass this on to Stormi, if she's into it," Kylie told the publication, adding that she plans on keeping the business going "forever." Kris, however, said selling out is "always something that we're willing to explore."
And buyers would almost definitely be there. "It could easily be an instant game-changing acquisition for any company on the hunt for a winning brand with a younger customer," senior VP or merchandising at Ulta Tara Simon said.