The streaming service did not reveal the previous record holder, though.
"Bird Box" is a huge hit.
Since the apocalyptic horror movie starring Sandra Bullock dropped a week ago, 45,037,125 accounts have pressed play.
According to the company, that total clinches the record for best first 7 days ever for a Netflix film. While box office results for theatrical releases are very easy to track, Netflix is notoriously tight-lipped over viewership data -- unless that data makes history, apparently. The company did not reveal what the previous record holder was.
Reviews are mixed, with a 65 percent approval rating on Rotten Tomatoes, but Netflix subscribers seem happy with it. The thriller follows Bullock's character struggling to survive in a world in which the population has been decimated by mysterious monsters that drive people to commit suicide after seeing the beasts. With two timelines, audiences see Bullock joining up with a group of survivors, and then journeying down a river with two small children toward a possible sanctuary.
Reese Witherspoon became the latest Hollywood star to rave about it, declaring it the "scariest movie" of 2018 on Friday morning.
Guys, is #BirdBox the scariest movie this year ? 😱 I vote YES— Reese Witherspoon (@RWitherspoon) December 28, 2018
Teigen would probably agree with that statement. The model and TV personality took to Twitter after watching it to request some company to calm her nerves.
I was taking a bit of a holiday break for family time but I just watched bird box and my whole heart is sore I need company is anyone there— christine teigen (@chrissyteigen) December 27, 2018
I lovvvvvve scary stuff and holy shit I am shaken up I love you guys— christine teigen (@chrissyteigen) December 27, 2018
my hands are shaking as I type. thinking of my little toons or miles in the woods alone makes me so sad kdisjsuxusojssuzuhshsixyheh— christine teigen (@chrissyteigen) December 27, 2018
absolutely had the worst dreams of my life. john died, became a bird, called me on a tiny cell phone as a bird, I took a carry on to the Maldives with bird-john in it, was served strawberry cat on the flight. Woke up crying covered in sweat. bird box got me fucked up— christine teigen (@chrissyteigen) December 27, 2018