Meghan McCain and Piers Morgan rail on razor company's divisive commercial.
The ad, which dropped Monday, puts a new spin on the classic Gillette tagline, "A Best A Man Can Get," and takes aim at toxic masculinity in light of the #MeToo movement. "We believe in the best in men," the commercial states, while showing men taking a stand against sexual harassment and bullying. "To say the right thing, to act the right way. Some already are, in ways big and small. But some is not enough, because the boys watching today will be the men of tomorrow."
The ad was trending on Twitter Tuesday after going viral, and divided viewers. Despite the seemingly positive message for men to be better role models for the boys growing up watching them, it was criticized for caving to politically correct culture, and accused of painting all men as bullies and sexual harassers.
Most celebrities TooFab saw commenting on the hot topic have given the commercial their stamp of approval. "The View" co-host Meghan McCain and British TV personality Piers Morgan, however, are among the viral ad's most famous haters.
"Number one, I don't like virtue signaling from corporations as a general rule," McCain said. "Number two, I think this conversation about toxic masculinity, I grew up in a military family, all the men in my family are in the military, we all shoot guns and I think there's this backlash against being traditionally masculine as well."
She added, "I just want men to obviously not sexually harass anyone, not make any woman feel offended, not do anything illegal, all those things they're doing in that ad is great."
Per usual, Morgan didn't hesitate to share his disappointment in the male grooming company. The "Good Morning Britain" host even wrote an entire Daily Mail column about the "man hating" campaign.
"I've used Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity," he tweeted. "Let boys be damn boys. Let men be damn men."
Meanwhile, Terry Crews -- an actor who has spoken out against being sexually harassed by powerful men and even appeared in the commercial -- simply tweeted a Franklin D. Roosevelt quote in response to a follower asking for his thoughts on Morgan's take.
"'Judge me by the enemies I've made,'" he tweeted.
Silverman tweeted, "Allies are my heroes. Love this. Also, I use gillette to shave my corners! Thanks Gillette! (Y)"
The comedian also clapped back at Morgan, while referencing one of his many, many critical tweets about the ad. "Good grief you really are right on brand," she joked. "(whoa I'M right on brand with this comment! And plus I'm high!)"
Teigen tweeted that she also uses Gillette razors and thanked the brand for hiring her earlier in her career. "I love you, Gillette," she concluded.
See her full reaction below, along with more we found online, which we'll be updating with the latest we find.
I guess it's time to stop crying in my car watching that Gillette commercial and go into work??— Busy Philipps (@BusyPhilipps) January 16, 2019
A woman shaves her legs.— Joseph Kahn (@JosephKahn) January 16, 2019
NARRATOR: In a world of toxic masculinity-
Woman puts on a MAGA hat.
NARRATOR: Wait a minute, white lady. How could you vote for Trump?
WOMAN: Suck it, libtards.
GILLETTE VENUS. BUT HILLARY'S EMAILS.
“Judge me by the enemies I’ve made.”— terry crews (@terrycrews) January 15, 2019
-Franklin D. Roosevelt https://t.co/xD9JMgywO9
I've been using a men's Gillette razor since I was 14. Gillette was the first major company to hire me when I was kind of known as a risky little b for brands. I still use a gillette fusion razor and I still get so much joy from a fresh blade. in closing, I love you, Gillette.— christine teigen (@chrissyteigen) January 16, 2019
This ad is amazing and made me cry. Bravo @Gillette for taking a stand. This is the kind of world I want my son to grow up in. To all the men offended by this... take a good hard look in the mirror pal and ask yourself why. https://t.co/Ytyi5R01Nr— Melissa Fumero (@melissafumero) January 15, 2019
.@Gillette is tackling toxic masculinity in their latest campaign. As @GloriaSteinem said, “I’m glad we’ve begun to raise our daughters more like our sons, but it will never work until we raise our sons more like our daughters.” What are your thoughts? https://t.co/5mmr1oHJty— Katie Couric (@katiecouric) January 15, 2019
Showed the @Gillette commercial to my 12-year-old sons.— andy lassner (@andylassner) January 15, 2019
They got it.
They liked it.
Not even a little bit, Mark.— andy lassner (@andylassner) January 15, 2019
We are addicted to outrage— andy lassner (@andylassner) January 15, 2019
This is a good, necessary message. To say otherwise is bizarre. https://t.co/LlMwrcR1Oo— Andy Richter (@AndyRichter) January 15, 2019
Allies are my heroes- love this. Also, I use gillette to shave my corners! Thanks Gillette! (Y) https://t.co/5Q3jCKmVUy— Sarah Silverman (@SarahKSilverman) January 15, 2019
Good grief you really are right on brand— Sarah Silverman (@SarahKSilverman) January 15, 2019
(whoa I’M right on brand with this comment! And plus I’m high!) https://t.co/MyzGYk9e03
Venn Diagram of people who complain about outrage culture and people who are upset that an ad for razors was like “hey maybe don’t rape people” is a circle— Mike Drucker (@MikeDrucker) January 15, 2019
I used to love beating up kids at barbecues. Now I realise that is wrong. Also, my balls have never been smoother. Thanks, Gillette.— Ricky Gervais (@rickygervais) January 15, 2019
Not against it at all. Should I only joke about things I'm against?— Ricky Gervais (@rickygervais) January 15, 2019
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.— Piers Morgan (@piersmorgan) January 14, 2019
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
And your absurd presumption that this is what I or most other men think masculinity means is precisely why Gillette felt emboldened to attack men & masculinity. https://t.co/dh2x4K46mf— Piers Morgan (@piersmorgan) January 15, 2019
‘Boys will be boys isn’t something to celebrate’. 🙈🙈🙈 https://t.co/SRoUURUBQ2— Piers Morgan (@piersmorgan) January 15, 2019
Careful son, you’ll be accused of being forced to do this by your toxically masculine father. https://t.co/nnOEU53GOO— Piers Morgan (@piersmorgan) January 15, 2019
You're no enemy of mine, Terry.— Piers Morgan (@piersmorgan) January 15, 2019
I thought the abuse you suffered was appalling.
I just don't like this new @Gillette ad & it's inference that all men are like the one who attacked you. https://t.co/xTbmkod2sn
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