The ad, which dropped Monday, puts a new spin on the classic Gillette tagline, "A Best A Man Can Get," and takes aim at toxic masculinity in light of the #MeToo movement. "We believe in the best in men," the commercial states, while showing men taking a stand against sexual harassment and bullying. "To say the right thing, to act the right way. Some already are, in ways big and small. But some is not enough, because the boys watching today will be the men of tomorrow."
The ad was trending on Twitter Tuesday after going viral, and divided viewers. Despite the seemingly positive message for men to be better role models for the boys growing up watching them, it was criticized for caving to politically correct culture, and accused of painting all men as bullies and sexual harassers.
Most celebrities TooFab saw commenting on the hot topic have given the commercial their stamp of approval. "The View" co-host Meghan McCain and British TV personality Piers Morgan, however, are among the viral ad's most famous haters.
"Number one, I don't like virtue signaling from corporations as a general rule," McCain said. "Number two, I think this conversation about toxic masculinity, I grew up in a military family, all the men in my family are in the military, we all shoot guns and I think there's this backlash against being traditionally masculine as well."
She added, "I just want men to obviously not sexually harass anyone, not make any woman feel offended, not do anything illegal, all those things they're doing in that ad is great."
Per usual, Morgan didn't hesitate to share his disappointment in the male grooming company. The "Good Morning Britain" host even wrote an entire Daily Mail column about the "man hating" campaign.
"I've used Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity," he tweeted. "Let boys be damn boys. Let men be damn men."
Meanwhile, Terry Crews -- an actor who has spoken out against being sexually harassed by powerful men and even appeared in the commercial -- simply tweeted a Franklin D. Roosevelt quote in response to a follower asking for his thoughts on Morgan's take.
"'Judge me by the enemies I've made,'" he tweeted.
Silverman tweeted, "Allies are my heroes. Love this. Also, I use gillette to shave my corners! Thanks Gillette! (Y)"
The comedian also clapped back at Morgan, while referencing one of his many, many critical tweets about the ad. "Good grief you really are right on brand," she joked. "(whoa I'M right on brand with this comment! And plus I'm high!)"
Teigen tweeted that she also uses Gillette razors and thanked the brand for hiring her earlier in her career. "I love you, Gillette," she concluded.
See her full reaction below, along with more we found online, which we'll be updating with the latest we find.
I guess it's time to stop crying in my car watching that Gillette commercial and go into work??
I've been using a men's Gillette razor since I was 14. Gillette was the first major company to hire me when I was kind of known as a risky little b for brands. I still use a gillette fusion razor and I still get so much joy from a fresh blade. in closing, I love you, Gillette.
This ad is amazing and made me cry. Bravo @Gillette for taking a stand. This is the kind of world I want my son to grow up in. To all the men offended by this... take a good hard look in the mirror pal and ask yourself why. https://t.co/Ytyi5R01Nr
.@Gillette is tackling toxic masculinity in their latest campaign. As @GloriaSteinem said, “I'm glad we've begun to raise our daughters more like our sons, but it will never work until we raise our sons more like our daughters.” What are your thoughts? https://t.co/5mmr1oHJty
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys. Let men be damn men. https://t.co/Hm66OD5lA4
You're no enemy of mine, Terry. I thought the abuse you suffered was appalling. I just don't like this new @Gillette ad & it's inference that all men are like the one who attacked you. https://t.co/xTbmkod2sn