"Now some men did not like this ad, like friendly 'Fox & Friend' friend Brian Kilmeade, who ranted about it yesterday morning," explained the "Late Show" host before playing a clip of Kilmeade in action.
"So let's point out all the bad things that you might say about men, put them into an ad, make men feel horrible, and then say overpay for a razor," the conservative TV network host said while unloading on the commercial.
Colbert, however, subtly pointed out that companies advertising with a moral compass isn't exactly new.
"Wow, he really gets worked up about ads," Colbert said, and then referenced the "please drink responsibly" message that is included in all alcohol advertising. "Oh, so now I'm not supposed to crash my car into a nursing home, stumble out and puke in the therapy pool? Thanks for the lecture, Mike's Hard Lemonade!"
But then he posed a thought-provoking question: "Are our public institutions so weak that we need to be taught moral lessons by razor companies?"
"Because, first it's Gillette, then next thing you know, every company's gonna try to jump on the 'woke' bandwagon," he continued, and then aired a woke commercial created by the "Late Show" team.
Instead of razors, the late-night program imagined a #MeToo-inspired ad for window scrapers, changing the slogan from "we fight frost" to "scrape away toxic masculinity," because "sexism is like ice stuck to the windshield of society."
Watch the video below to see Colbert's parody of the Gillette ad.