While appearing on "TODAY" Monday, Paltrow was playfully grilled by Savannah Guthrie about her public image as the founder of wellness brand Goop, which can often seem a little too perfect with the Oscar-winner projecting an idealized lifestyle unattainable to many of her fans.
"Well, first of all, for the record: are you perfect?" Guthrie asked.
"Oh my god. Are you insane? I'm a mess!" Paltrow replied.
"Everyone is," Guthrie said. "But for people to kind of say, 'Is she trying to say she's so perfect and the rest of us are just a bunch of slobs?'"
"I mean that's been actually the opposite of my intention," Paltrow said. "I always feel like I'm very open about my learnings, my shortcomings, my mistakes. I think we're all in process and we're all starting at different places and I think I'm actually a person who tries to look for ways to really support people and offer solutions and ideas."
The mother of two, who is married to television producer Brad Falchuk, has been the owner of natural health company Goop since she founded the brand in 2008. Goop, which began as a wellness newsletter, has become a giant in the field with an estimated worth of $250 million.
"I think I had a secret dream that it would become what it's become," Paltrow said of Goop. "But when I started ten years ago I had absolutely no idea...I was always very interested in business. I was always fascinated by it, but i didn't think that I had kind of the license to go into business."
She added, "I've had to sort of constantly shed my ego along the way because I've had to come to terms with how much I didn't know, how much I had to learn, I made so many mistakes along the way to learning what I've learned."
While running the empire, Paltrow has still continued to be active in her acting career, including her role as Pepper Potts in multiple Marvel Cinematic Universe movies. However, there are some people who think the actress is saying goodbye to acting, but Paltrow said this is not the case.
"I've never said that I am quitting acting," she explained. "What I say is Goop is my full-time passion, and being the founder and CEO of Goop is what I do all day every day, and occasionally when something is the right thing and it works out around my children and my Goop life, I'm able to participate. I think I'm just not focused on full-time acting right now."