The "Good Place" star has called out everyone from Kardashians to Cardi B for promoting weight-loss products and appetite suppressants to their followers.
"The Good Place" star Jameela Jamil has become just as well known in recent months for calling out other stars over their celebrity endorsements, and she isn't done yet, telling People, "I'm not nervous to call anyone out."
In fact, she explained that she feels almost like she has no choice in the matter. "I can't sit here, and take money from this industry, and be a part of it without calling bullshit on the things that are dangerous," she explained. "Because otherwise, I'm complicit in it. In order for me to be able to sleep at night, I have to be part of the change rather than part of the problem."
The star has already taken aim at two Kardashians, Kim and Khloe, as well as Iggy Azalea and Cardi B for their social media promotions of controversial products like weight loss teas and appetite-suppressing lollipops. And she doesn't care if she's upsetting anyone by doing it.
"I think people are just scared and greedy," the actress said. "I think girls, in particular, are scared because we're always told to not be unlikable, and not to be difficult, and to be perfect."
Considering men are not held to the same standards, Jamil feels it's past time to evolve these expectations. "I would like to, hopefully, be a force of change [and] show people that sometimes you have to be scary, and you have to be intimidating, and you have to be bold, and you have to be unlikable in order to protect yourself and to protect other people."
She went on to add, "It's like a moral responsibility. More people should be doing this. I'm doing the bare minimum, and everyone else should be doing the same."
In one of her more high profile "bold" strokes, Jamil targeted Khloe Kardashian last month for promoting Flat Tummy Co.'s meal replacement shakes with a picture of her flat stomach. In the paid post, Khloe said she's "loving how my tummy looks right now you guys" after adding the product to her routine two weeks prior.
The Kardashians are making bank on these sponsored social media posts, with Kris Jenner recentaly saying on CBS This Morning, "I mean, it's definitely six figures." While Jenner didn't specify which companies or posts were paying this much, Jamil sees ones like this as irresponsible at best and maliciously misleading at worst.
She shot back quickly at Khloe's post, commenting, "If you're too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product ... And b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren't healthy. Side effects such as: Possible Flat Tummy Tea side effects are cramping, stomach pains, diarrhea and dehydration ... Then I guess I have to."
"It's incredibly awful that this industry bullied you until you became this fixated on your appearance," she continued. "That's the media's fault. But now please don't put that back into the world, and hurt other girls, the way you have been hurt. You're a smart woman. Be smarter than this."
Khloe defended her post, saying that she's always been transparent about her workout regimens and denying that she uses a personal chef, she nevertheless did remove the post a couple of weeks later, as detailed by Women's Health Magazine.
While Jamil has been criticized herself as attacking these various women, the actress doesn't see it as coming at them but rather targeting the societal and media scrutiny that has left them obsessed with their physical appearance, saying she was being empathetic to these women.
That said, she welcomes this type of criticism as a chance to keep herself in check and continue to grow, telling People, "You have to constantly re-update yourself in order to keep up with the times. They're ever-changing. I've learned a lot from it and I'm very grateful to the people who call me out."
And it's something she knows about personally, admitting to starving herself and damaging her body in the '90s to try and achieve the "skeletally thin" actresses of the time. "We were trying to literally emulate famine, which was going on in the world at that time," she said. "I didn't have my periods for years. I hurt my fertility. I hurt my bones. I hurt my internal organs. My digestive system has never really recovered, nor has my thyroid, nor has my metabolism."
She has a message for all girls who are spending too much time obsessing over their appearance, and one she wishes she could have told her insecure younger self. "Every time I'm thinking about my body, or my hair, or my face, or how sexy or attractive other people find me is a minute I'm not thinking about growing my mind, or my business, or my family, or my mental health, so I'm being actively distracted."
Now that she has this platform as a celebrity herself, Jamil sees it as her moral responsibility to combat the outsized influence her peers have when it's used irresponsibly.
"All I'm trying to do is protect young people because they are so easily influenced," she said. "Celebrity has taken over from religion. Celebrities are the new deities, therefore we have too much power and too much influence. It has to be handled more responsibly than it is currently."