An Amazon driver almost got shot delivering to Ice-T's house on Monday night... but that's nothing compared to what happened to the executive who responded to the incident on Twitter.
The drama kicked off when the rapper warned the company it needed to introduce uniforms for its contract delivery drivers after he mistook one for an intruder.
"Message To Amazon: Now that you have regular people making your home deliveries.. Maybe they should wear a Vest with AMAZON DELIVERY on it..... I almost shot a MF creeping up to my crib last night.... Just sayin," he posted on Twitter.
Just sayin…thanks for the suggestion. We MF'ing love you and our drivers. Lots of innovations coming on this and many that already exist to help you track your package and delivery on a map. Thanks for being a customer.
There was the usual mix of gags, similar stories and praise for highlighting the issue in the replies; but one in particular quickly caught a lot of attention — for all the wrong reasons — left by Amazon's Senior Vice President of Worldwide Operations, Dave Clark.
"Just sayin... thanks for the suggestion. We MF'ing love you and our drivers. Lots of innovations coming on this and many that already exist to help you track your package and delivery on a map. Thanks for being a customer."
The tone of the reply didn't go down too well with the "SVU" star's followers — especially that 'MF'ing' bit.
"MF'ing? Something isn't quite right here," one tweeted. "Bizarre response. Did they teach you that in business school?" asked another.
. Mr. Clark, I have fired customer service reps and managers throughout my years because they thought they were so cool and could communicate with the customer using the same speech patterns as the customer was using. It Is A Mockery, It Is Disrespectful - DO NOT DO IT AGAIN
Incredibly unprofessional reply from someone who I assume works at the headquarters...and you missed the point. Very concerning that #Amazon can't have a simple form of identification for these delivery drivers, but they “love” them so much 🤷🏽♀️ @JeffBezos @amazon @AmazonHelp
This is cringe worthy. Quite frankly it's not a joking matter, Amazon treats these drivers as independent contractors and assumes no responsibility for their safety. There are worse stories than this that happen daily.. “Just sayin, get your MFing act together Mr. SVP” 🙄
Cultural humility does not mean trying to imitate everyone you meet in a exaggerated stereotype attempting to pander to how you believe they speak. Try authenticity in public relations - that would be novel.