The "American Idol" judge also teases whether this is foreshadowing a new album: "I think there are less rules about how you have to release music."
Brightly-colored pastels seems to be the theme for this summer's releases from today's pop divas. Following on the heels of Taylor Swift's "ME," Katy Perry dropped her latest sun-soaked music video for the track "Never Really Over," and it's every bit as colorful.
It also has a major "Age of Aquarius" hippy vibe running through it, with a heady mixture of new age spiritual imagery and 1960s and '70s aesthetics.
From tight jean overalls to a red goddess gown with heart-shaped sleeve cutouts to a cleavage-baring flowing dress like something out of Stevie Nicks' vintage closet, Perry was all-retro throughout this infectious groove.
The "American Idol" judge gave a list of the words and phrases that were simmering in her mind while putting the video together to a group of fans at YouTube headquarters who got a sneak peek of the music video.
"I would say that (in) this video, things that I’m touching on are kind of (out of) a time like the age of Aquarius, new age, esoteric, California, healing, hippie, medicinal — all of those key words!" Variety reports Perry saying.
But the singer was adamant that her homages to spirituality and awakening not be taken as her making fun of these new-age philosophies. "Honestly these are the words that I’ve come to live by and type of things that I’ve wanted to incorporate into my way of life in the past five years," she said.
The video even showed imagery of Perry experiencing both acupuncture on her face and cupping on her back. Both were modified to include heart imagery, and Perry says both were very real.
As for whether or not this release is foreshadowing a new album, Perry had a very forward-thinking philosophy. "You know, it’s amazing the time we live in. I think there are less rules about how you have to release music, and what we’re finding is that people just want music out," she said.
"They don’t necessarily need it in a long format. They don’t necessarily have the time," the singer continued. "We’d like to just put music out, and if there is a reaction -- like, a good reaction, or a desire for more -- there could be more." In other words, there may be an album soon or perhaps never again.
It's another statement in the ongoing debate about the future of albums in the digital era of music. Already we've seen artists like Ariana Grande dropping singles left and right, even overshadowing album releases with new music dropping almost on its heels, and Miley Cyrus foregoing full album releases for a series of EPs, like the one she dropped Thursday night at midnight.
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