"You're welcome @jaden, the first one is free. Sip my secret," the actress tagged the commercial.
A mother's love knows no bounds.
And Jada Pinkett Smith proved the old adage correct as she starred in a commercial for her son Jaden's eco-friendly JUST water, which she posted via Instagram on Wednesday.
In a hilarious send-up of oh-too-earnest perfume adds, the actress, 48, frolicked around a stunning beach resort wearing a revealing bathing suit as she dared ask the question "What's my secret?" with a hushed voice-over. She captioned the clip "You're welcome @jaden, the first one is free. Sip my secret."
The 42-second video begins with Pinkett seductively emerging from the surf holding a JUST container as she says, "A seahorse gave me this. My secrets are gathered by the whispers of a babbling brook."
She then splashes her face with JUST water before showering al fresco. "Why am I showering outside? I don't do it for the trend, I don't do it cause it's cool, I do it because it's life," she says with a cough.
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An extreme close-up of her body is shown while Pinkett states the obvious with "This shot is too close." An aerial view is tagged "This one is too far."
She shows her backside and says, "Here is my booty" and asks, "Who is playing the violin?" as the sounds of strings have been playing throughout the commercial.
The tagline at end of the ad reads: "No JUST water was wasted in the filming of this. No empty JUST cartons were left on the beach, and all were recycled."
Twitter went crazy for the commercial with one follower writing, "Lmao. I love you and your family so much! just silly as hell," with another posting, "Jaden, thank your mother b/c I'm on my way to CVS to look for this water!"
JUST water was established in 2015 by Jaden with the help of his father, Will Smith. The water's packaging is made from almost entirely renewable resources, including "plastic" derived from sugarcane.