SplashNewsOnline.com/Getty
This is shocking ... pink.
Bethenny Frankel showed up to the launch of her new Skinnygirl candy line in NYC today sporting a surprising new 'do -- as she traded her natural brunette locks for a florescent shade of pink.
Taking a much closer look at the new photos though, it's clear that she hasn't dyed her hair, but is actually sporting a lace front wig. Expect this look to be temporary!
The "Real Housewives of New York" star opened up to PEOPLE about her new brand extension, saying she's aiming to fill a "void" in the market.
"Every woman I know has a sweet tooth and most women I know have PMS or they get emotional and they want chocolate ... It's low calorie and they're delicious; people are obsessed with them," she says of the new candies. "And I don't think there's really anything else out there like that — especially with such quality. There's a lot of chocolate, but it feels like junk food."
"Portion control is huge," she adds of the line's 100-calorie packets. "I don't believe in fake; I believe in good quality ingredients. I'd rather have less of something really good than a lot of something fake. I think those little portioned packets are just very female."
What do you think of her latest venture ... and her experimental 'do? Sound off below!
