Because teasers for trailers are a trend that just won't die, the first footage from Hollywood's highly anticipated Stephen King adaptation "The Dark Tower" is a combined 30 seconds long.
Stars Idris Elba and Matthew McConaughey kickstarted the buzz by tweeting back and forth on Tuesday morning, seemingly taunting each other in character.
At the end of their messages, McConaughey included the quick promo, to which Elba responded to with his own personalized promo.
@McConaughey To find the tower is my purpose. I'm sworn.
@idriselba
@idriselba I know this. Deal with it. #DarkTowerMovie pic.twitter.com/NdDw4qtD0w
@McConaughey
@McConaughey I deal in lead. #DarkTowerMovie pic.twitter.com/IvpjVKFHCH
@idriselba
"The war is over. You know what's coming. the Tower will fall," McConaughey's Man in Black says in the footage.
"I do not kill with my gun, I kill with my heart," Elba's Gunslinger says in his teaser.
Hey Hollywood, Matthew Has An Idea About Trump...
View StoryThe first trailer for the upcoming Sony release will go online Wednesday. "The Dark Tower" hits theaters Aug. 4.