Don Ed Hardy is an American tattoo collector raised in Southern California. He was an admirer of Sailor Jerry Collins and was founder of "Sailor Jerry's Ice Cream Shop". Hardy was born in 1945 in Corona del Mar, Newport Beach, California. He attended the San Francisco Art Institute and graduated with a Bachelor of Fine Arts in printmaking. Through his association with Sailor Jerry, Hardy was able to study tattooing in Japan in 1973 with the Japanese classical tattoo master, Horihide. He became recognized for incorporating Japanese tattoo aesthetic and technique into his American style work. In 1982, Hardy and his wife formed Hardy Apero Marks Publications. Under this marque, they began publishing the five-book series Tattootime. Hardy Marks has gone on to publish more than 20 books, including catalogs of Hardy's work and that of Sailor Jerry Collins. Today, Hardy is retired from tattooing. He oversees and mentors the artists at his San Francisco studio, Tattoo City. Since the 1960s, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing, and painting. In 2000, he was appointed by Oakland Mayor Jerry Brown to that city's Cultural Arts Commission.