UPDATE 4:15pm PT: "The Emoji Movie" Twitter page deleted the "Handmaid's Tale" tweet.
On Monday, the movie's official account sent out the above photo, showing an extremely happy, made up woman's face smiling from her white bonnet. The caption: "Blessed be the Emoji."
To the best of our knowledge, "The Emoji Movie" has little in common with the Amazon series, which focuses on the brutal oppression of women in a dystopian society. Knowing this, it's no surprise Twitter set its sights on the film for the social media post.
See some of the brutal reactions below:
Missed the mark on this one by a long shot. Are we supposed to think of that emoji in servitude, being raped and forced to have babies?— Sean Simpson (@seanasimpson) July 24, 2017
Delete your account.— BCC (@ByCommonConsent) July 24, 2017
Ad exec 1: come on people, we need ideas to promote emoji movie— Chris Partridge (@Narc_Twain) July 24, 2017
Exec 2: you know that show w/ the systematic rape?
Exec 1: I'm listening... https://t.co/P2LN9nBVbG
Do Schindler's Emoji next! https://t.co/C9oGTy3jsN— Jordan Hoffman (@jhoffman) July 24, 2017
Are they letting TJ Miller do the social campaign https://t.co/VpfSFkwo29— Richard Lawson (@rilaws) July 24, 2017
Delete this. https://t.co/CKx4zETKMy— Donna Dickens (@MildlyAmused) July 24, 2017
Bright side: This movie company will be writing a nice check to @PPact soon.— Dennis Perkins (@DennisPerkins5) July 24, 2017
who....thought......this.........was..............a..................good...........idea? pic.twitter.com/cV7p3UCfzH— eve peyser (@evepeyser) July 24, 2017
Just when you think the Emoji movie couldn't get worse— Josh of Zur En Arrh (@Mario__Bones) July 24, 2017
Of fensive https://t.co/2JYLsvpXfG— Marc (@MarcSnetiker) July 24, 2017
Is it me or is this ad fairly messed up? Like more messed up than an emoji movie is to begin with? https://t.co/WPsVbrlDka— Sam Sykes (@SamSykesSwears) July 24, 2017
oh guys 🤦🏻♂️ pic.twitter.com/UGaWOklwc8— Ryan James (@RyanJL) July 24, 2017
This is really tasteless.— ella of themyscira (@brosandprose) July 24, 2017
Only the people who thought this movie would be a good idea could possibly think this tweet was a good idea.— Crommunist (@Crommunist) July 24, 2017
Starting to think that The Emoji Movie isn't going to be an Oscar-winner. https://t.co/DguDq5hkKx— Matthew Reichbach (@fbihop) July 24, 2017
Based on this ad, there is a lot more theocratic State sanctioned rape in The Emoji Movie than I was expecting, I guess? https://t.co/1jOfOmxTfD— Jeremy (@jleehenderson) July 24, 2017
Ooooh, lemme try: Emoji Centipede! 💩😬😬😬😬😬😬😬😬😬😬😬😬😬😬😬😬💩— Foxhack / Dave Silva (@Foxhack) July 24, 2017
Oh you've got jokes on the subjugation, rape and societal betrayal of women! Can't wait to take my kids!— Kirsten (@KikiHavens) July 24, 2017
WE NEED TO STOP THE EMOJI MOVIE https://t.co/w1nsxysuOF— Chris James (@cwj92movieman) July 24, 2017
Do 12 Years a Slave next— Joe (@UtahDust) July 24, 2017