Beyonce's new fragrance "Heat" has been scorching shelves at Macy's since its launch last month -- selling around $3 million in its first thirty days alone.
According to WWD, Beyonce made an appearance at Macy's NYC megastore recently and the perfume sold 72,000 bottles in ONE HOUR.
The scent -- currently Macy's no. 1 brand -- sells for between $39-$59 ... and smells fantasmagorical.
