How you doin'?!

Wendy Williams is taking it all off for a brand new PETA ad -- becoming the latest star to strip for the organization's "I'd Rather Go Naked Than Wear Fur" campaign.

A former fur lover, Wendy now says "we should all try to be comfortable in our own skin and let animals keep theirs."

Wendy unveiled her new ad today in Times Square.

According to a press release, the talk show host and PETA are urging those who have fur coats to donate them to the the organization -- so they can give them to the homeless during their winter coat drives.

Williams is hardly the first celeb to go naked for the cause. See PETA's other stripping stars in the gallery above.