Kim Basigner and Alec Baldwin's 18-year-old daughter is the new face (and body) of Rampage -- and her new ad campaign pays major homage to her mom's sexiest movie: "9 1/2 Weeks."
Whether Ireland's seductively eating strawberries (like the infamous food-filled sex scene in the flick) or reminding us of Kim's striptease (below) by posing with some Venetian blinds, there are some serious parallels going on here.
Sure, it's a little strange to see Basinger's daughter emulate her mother's most explicit role ... but the photos have everyone talking about the brand, so job well done!
Ireland even credits her upbringing for making her the person she is today.
"Growing up in the spotlight definitely made me stronger...I wouldn't have it differently," she says in a behind-the-scenes video from the shoot.
"I think the Rampage girl is edgy, sexy, confident, someone who likes to have a good time," Baldwin says of the campaign. "Following in the footsteps of women like Petra, Bar and Gisele, those are some huge heels to fill, it's a huge honor."
Check out the rest of the photos above -- and watch some video from the shoot below.