Jennifer Lopez is revealing the secret behind her enviable bod ... BodyLab!
The "Booty" singer has partnered with the beauty and wellness distributor to introduce a new revolutionary lifestyle brand designed for the health and fitness efforts of women – and we're getting a first look at her ad campaign.
In the pics, J.Lo puts her rock hard abs and famous booty on display as she poses in perfectly-fitted workout gear.
The 45-year-old superstar will lend her name to a full line of products and a free wellness site as part of the collaboration.
"In all of my work — my music, my films, my book, my foundation — I always strive to inspire women to be the best and happiest versions of themselves," she said in a statement. "I joined the BodyLab family not only because of their commitment to creating great health and fitness products for women, by women, but also because of their approach to the holistic lifestyle."
"It's not a solution-in-a-bottle. It's not a fad diet. It's part of a health regimen that makes your metabolism work as hard as you do. It's a way to love your body," she added.