Well this is one way to sell a scarf!
Rosie Huntington-Whiteley goes completely naked for Burberry's festive campaign, sporting nothing but the British fashion house's signature heritage check scarf and a shy smile.
In the pic, shot by famed photographer Mario Testino, the stunning supermodel is covering up her goods as gold flecks fly behind her.
Rosie joins a slew of famous faces in her latest Burberry campaign, including Romeo Beckham, Naomi Campbell, Elton John, Michelle Dockery, and even her hunky little brother, Toby Huntington-Whiteley.
Along with the festive holiday prints, the label also launched its annual film, which pays homage to "Billy Elliot."
"Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our festive campaign," Christopher Bailey, Burberry chief creative and chief executive officer, said. "It was also a huge privilege to work with such amazing and iconic British talent - the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film."
See the stylish stars in action below!