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By: Arati Patel
UPDATE: Rosemary K. Young, Senior Director of Marketing at Ivanka Trump, tells TooFab:
The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives.
A spokesperson added Nordstrom ordered shoes and apparel for spring, but only moved forward with apparel, which can be found in stores. Nordstrom didn't immediately reply to our request for comment.
Nordstrom has decided to drop Ivanka Trump from their inventory of brands.
Shoppers first noticed that the Ivanka Trump brand had seemingly disappeared from the Nordstrom website. By mid-day Thursday, inventory was remarkably sparse on the online store, and by the end of the day, there was nothing.
"We've got thousands of brands – more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10% and refresh our assortment with about the same amount. In this case, based on the brand's performance we've decided not to buy it for this season," a spokesperson told TooFab in a statement.
"Over the past year, the brand's performance has declined and have reached a point where our buying teams have decided not to move forward with buying additional product for now."
"We've offered the brand in multiple categories and divisions (Shoes, Apparel, Accessories, Nordstrom, Nordstrom Rack and online). Because of variations in things like when orders were placed, when they're delivered and when they sell through, we'll continue to have it available for a while."
Their customer service Twitter page also replied to customers this morning, saying the decision was solely based on weak sale numbers, and not politics.
This comes just a few months after the #grabyourwallet movement encouraged anti-Trump supporters to boycott any products and services associated with the family name.
While Nordstrom chalked it all up to numbers, Twitter users are still questioning the reasoning behind their decision. While many are praising the store for dropping Ivanka, others are criticizing them for what they see as a political move.
Check out some of the reactions from twitter:
Pro-Ivanka:
Celebrating the inventory drop:
It also seems that fellow luxury retailer Neiman Marcus joined in on releasing the Ivanka Trump label from their inventory. Shoppers noticed the label's jewelry line was missing form the store's website early Friday, after a quick search reveled the store does not have it listed under their main list of designers.
