Rihanna has upped the sex factor in her latest video -- taking on a dominatrix persona for the the kinky song "S&M."
Singing "I may be bad but I'm perfectly good at it," Rihanna vamps it up in a collection of pleather outfits, while whipping and taunting reporters.
The video is directed by Melina Matsoukas, who also did Rihanna's video's for "Hard," "Rude Boy" and "Rockstar 101."
