David Beckham just released photos from his new holiday campaign for H&M, where he once again strips down to underwear and a smile.
If the photos alone don't heat you up, H&M says David's new Bodywear items are "ideal for warmth and comfort this winter."
"We created something we believed men would want to wear and women wanted to see their men in it," David says of the line. "To have something that was actually mine, that was something different, something special, something that I really actually enjoyed."
Check out some sexy, shirtless behind-the-scenes video from the sizzling shoot below: