This is one of the coolest things we've seen in a long time!
Up until now, you've only been able to watch videos. Now you're able to control them -- with your eyes!
Virgin Mobile USA has come up with a unique interactive experience to promote their industry-leading, no-contract, unlimited data plans.
As part of their "Retrain Your Brain" campaign, Virgin Mobile USA has created Blinkwashing, a YouTube experience that reacts to the blink of the eye. Check out the introduction video below and get blinkwashed (you'll need to have a webcam enabled).
With 25 distinct videos, there are literally hundreds of experiences.
“We understand that traditional advertising is limited in how much it can tell viewers about Virgin Mobile. Why not let viewers create unique, fun experiences while learning more about our brand?” said Doug Vosik of Virgin Mobile USA's Brand Team.
The campaign attacks consumers' complacency with their current carrier and challenges them to think again about Virgin Mobile's money-saving no-contract plans.
To dive right in and get blinkwashed, click here.
