The "Candidly Nicole" star dyed her hair bright pink, showing off the new hue on the red carpet at Daily Front Row's Fashion Los Angeles Awards on Thursday night.
The mother-of-two paired her bubble gum tresses with a black leather braided Alfredo Villalba dress, which she styled with black pumps and Kwiat jewels.
Richie is no stranger to switching up her mane -- she transitioned her hair from brunette to purple to blue last year.
When Nicole went lavender a year ago, she said it was not a huge change for her. “Surprisingly, it feels like having blonde hair,” she told People at the time. “My colorist Danny Moon said, 'I'm telling you, you're not going to feel that different' …. And he was actually right."
Richie admitted that coloring your hair is a young girl's thing, but she still likes to switch it up.
"You know what I realized? You know who colors their hair all the time? 20-year-old idiots. They don't care," Nicole told Yahoo! Style. "Every time I would dye my hair and every time I would wash my hair it would come out a different color and I was like, 'Am I doing something wrong?'"
She continued saying, "And then it hit me: No one else complains because they're 20 and an idiot. They don't care. If you're going to have colored hair you have to go with the flow and think to yourself 'I'm 20, I don't care.'"
What do you think of her pink 'do? Do you miss the blue? Or purple? Sound off below, and cast your vote in the gallery at the top!
Plus, check out who else hit the red carpet at last night's event in the gallery above.