"Whoever the chief of staff of the first lady is should be fired," he says.
Geraldo Rivera spoke out against his own network again on Friday, and apologized to viewers for "Fox & Friends" coverage of the child migrants being separated from their parents and detained in literal cages at the U.S.-Mexico border.
“I think that we particularly at 'Fox & Friends -- and I bear this burden myself -- we were too slow to recognize the hideous nature of this policy that separated children from their parents," the Fox News personality said on the very morning show he was calling out. "We dropped the ball and I apologize for it."
"We should have spoken out more fervently sooner," he continued. "Because why? This is a real issue, the border security is a real issue, we need to secure our borders, but we don’t do it by doing something so obscene, we don’t endorse child abuse to secure the border."
He made the comments after joining in on the outrage over Melania Trump wearing a jacket reading, "I REALLY DON'T CARE DO U?" on her way to visit detained children at the border.
"Whoever the chief of staff of the first lady is should be fired for allowing her to wear that jacket to the border," Rivera said.
“Here she had a noble gesture. Totally selfless. So important," he continued. "And she wore a coat that gave critics of the president something else to talk about to deflect the fact that she had gone to see with her own eyes this tragic situation."
"I think it was a staff error," he added. "A rookie mistake."
Rivera's comments come after making a passionate plea to Sean Hannity Tuesday for him and other network personalities to "take a stand" against the Trump administration's policy to separate children from families when being detained at the border.
"Politics aside, this is cruelty as policy. This is an obscenity," Rivera said on Hannity's show Tuesday night. "This is the government of the United States and the president that we both love, advocating a system by which young children are torn from their mothers."
"History will judge us, Sean," Rivera continued. "We must take a stand on something. Here is where we draw the line."