Olivia Jade Ploughs Ahead With Beauty Brand After Trademark Punctuation Rejection

Olivia Jade has not been deterred in her mission to trademark her beauty brand despite previously being rejected over punctuation issues.

The YouTuber, who lost all brand sponsors on her social media amid fallout over the college admissions scandal, appears to not be giving up on her career as an influencer and entrepreneur despite her mother Lori Loughlin potentially facing years in prison for allegedly paying six figure bribes to get her into USC.

Previously, Olivia's application to trademark "Olivia Jade Beauty" had been rejected over vague language and issues with proper punctation. However, the teen seems unfazed as her application has been amended at the United States Patent and Trademark Office.

Back in March, it was revealed the USPTO had sent Olivia a letter saying her trademark application for "Olivia Jade Beauty" was denied due to incorrect punctuation, according to documents obtained by People.

In addition to problems with punctuation, the USPTO also wrote in the letter that the "identification of goods" Olivia wants to trademark "must be clarified" and suggested she use more specific language.

The letter claimed these types of keywords -- like "makeup kits" with "moisturizer" and "concealer" -- are too broad and recommended more descriptive examples, including "skin moisturizer," "facial concealer" and "make-up setting spray."

However, now according to the United States Patent and Trademark Office database, Olivia has filed the correct, more specific examples of the goods she hopes to trademark in her application, including the suggestions, above.

Olivia shot to national notoriety after her actress mother, and father, fashion designer Mossimo Gianulli, were indicted in the largest college admissions scam in US history after allegedly paying $500,000 in bribes to get her and her sister, Isabella, 20, accepted into USC as athletic recruits to the crew team, despite neither of them ever participating in the sport.

Olivia, who has almost two million subscribers on her YouTube channel, has collaborated and had partnerships with popular brands, including Sephora, where she had her own makeup palette. Following the fallout from the admissions scam, Sephora, as well as many other companies, announced they had cut all ties with the teenager.

Sephora confirmed the news to TooFab in a statement earlier this month: "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately."

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